Pick one of the following social agenda and propose an innovative social enterprise concept using 200-500 words. You may also submit multimedia such as graphics or videos.

Social Agenda:
Agenda 1: Aging Population
The population of many Asian cities is experiencing longer life expectancy than ever before: In Singapore, the proportion of population over the age of 50 is set to double from 23 per cent to 50 per cent over the next 25 years; China is ageing more rapidly than other developing countries; Australia is already facing a labour shortfall of 195,000; Hong Kong will have a quarter of its population aged 65 and above by 2033. Faced with this situation, innovative ways will need to be devised to cater for the support and care needs of such an increasing population as time goes by. What innovative ideas can you think of to provide a sustainable solution to provide continued care and support for our elderly population?

Agenda 2: The Environment
Asian cities are chocking with all types of pollution: air, sea, noise, light, and our landfills are full. What creative incentive can you come up with, so that we can sustainably reduce pollution?
Meanwhile, Hong Kong has faced a dilemma in the past year - we have seen many areas regenerated, including places of significant historical value. We have also witnessed the dark side of negligence where a residential building collapsed killing a few residences inside and leaving many others injured.
With such a rich heritage in our cities, and so many areas to look after, what innovative ideas can you think of to bring a new sustainable solution to preserving such gems in our architectural legacy?

Agenda 3: Youth Problems
2009 headlines have been dominated by teenage drug abuse, compensated dating, youth crimes:

• In Hong Kong, compensated dating is a growing phenomenon amongst teen girls and cuts across socioeconomic class. Cases have doubled over the past two years.
• In Japan, the suicide rate for elementary and middle-school children rose 57.6% from 2001 to 2002.
• In Korea, the percentage of crimes by adolescents from middle-class backgrounds rose from 28 percent of all youth crimes in 1998 to 37.7 percent as of 2008.

These highlight the need for society’s attention. Youth misbehavior often stems from unstable home life, peer pressure, desire for material goods, and difficulties at school. We would like to hear your ideas and suggestions on how to encourage youngsters, instill correct values, thus prevent them from walking astray.

Criteria includes originality, viability and sustainability of idea. Apart from imaginative and innovative ideas or concept, existing ideas are also welcomed.

Ms. Ada Wong, JP (Cheif Executive of the Hong Kong Institute of Contemporary Culture)
Ms. Florence Hui (Under Secretary for Home Affairs)
Ms. Helene Li (Co-founder & Chairperson of the Future Enterprise Foundation)
Dr. Hubert Chan (Past President of the Rotary Club of Hong Kong Island East)
Mr. Tony Tsoi (Financial Analysis Expert)

The winner of each social issue category will be awarded HK$ 2,000 each.
Also, the "Best Multimedia Award" for the best idea presented in multimedia format among the HKSAR entries (HK$ 2,000).
Winning and selected ideas will be published on the Award website socialinnovationaward.asia

Extended to 7^th November, 2010 (Sunday)

• Each participant may only submit one idea for each social issue.
• Only residents of the Hong Kong SAR may participate under the Hong Kong SAR regional category. Residents of other Asian countries please enter under "Other Asian Cities".
• All participating proposals may be pbulished on the Award website or any other media.
• SVhk reserves all rights to interpret and amend rules and terms of the Award.